NRF Survey: Jewelry Tops List of 2018 Valentine’s Day Gifts; Category Grows 9.3%

For the second year in a row, jewelry tops the list of Valentine’s Day gifts, according to an annual survey released by the National Retail Federation. U.S. consumers are expected to spend $4.7 billion for jewelry-related items on Cupid’s favorite holiday, up 9.3% compared to 2017.